The Weekly Stripe – 19.05.17

With Google’s announcement of the Google Lens at this week’s I/O conference the Weekly Stripe looks at the topic of augmented reality.

In this TED talk former American football player Chris Kluwe talks through the opportunities for augmented reality in building empathy between the spectator and subject in sport and beyond.

Beauty brand Sephora are venturing into AR to enable customers to experiment with different looks and ease product choice.

This article discusses the Washington Post’s engagement with AR for story-telling and more immersive journalism.

Magali Barbé’s short film Strange Beasts and asks questions about the effects of AR and VR on sociability and relationships.

This piece introduces the rise of mixed reality which sits at the intersection of VR & AR to produce worlds where physical and digital objects co-exist.