A Growth Consultancy

Finding growth

Industry disruption, market flux and crowded categories are the new normal.

Ideas that require huge investment or radical business model shifts are unlikely to fly.

We believe that changing consumer behaviour through smart interventions is the key route to driving business growth


Businesses need to focus in order to achieve sustained growth.

We bring clarity to complex decision making by immersing ourselves in your business challenge to understand where you can have the greatest impact, most quickly.


Making it real, fast

New ideas need to be tangible to gain traction.

We incubate ideas with our clients and global network of developers and designers to get tangible prototypes quickly.




Our latest thinking

Ethnography - an antifragile practice?

In the introduction to his book Antifragile, Nassim Nicholas Taleb describes the concept as follows: "Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, …

The problem with sharing on Spotify

Spotify is encouraging us to ‘send a song’. You’ve probably seen the ads. I’m assuming their main objective behind the marketing spend is a simple one: acquisition. I send someone a song and if the recipient isn’t signed …

The Weekly Stripe 29.05.14

Broken promises: they're everywhere. But we don't seem to mind. From the newest technology to rawest sporting talent, we are filled with hope when we are confronted with something that might change everything. The irony is, even when promise is fulfilled, the …

The Weekly Stripe 16.5.14

This week it's all about objects - mundane, connected, everyday things - and the way that they can tell a story about the wider world around them. In a week that gave us the merging …