With spoken interfaces proliferating, Intel needed a clear strategy for investing in the space, or risk missing out. Our Discovery Studio provided a foundational understanding of voice interaction that underpinned their new strategy.
Spoken interfaces are fast becoming standard for smartphones, cars and – with Google Home & Amazon Alexa – the home. Intel’s technology capabilities can enable these new technologies. They needed a clear perspective on the future of spoken interfaces and how they should anticipate and profit from this shift in computing interface.
We set-up two Discovery Studios to explore the world of spoken interfaces in London and San Francisco. Alongside engaging industry experts, we worked with advanced users to identifying emerging use cases and identify what aspects of spoken interfaces were most promising. We identified 8 benefits of voice interaction that are shaping this technology’s trajectory.
Working with Intel researchers and Engineers, we developed these initial frameworks into a perspective on the role Intel could play in supporting and accelerating the technology. Our work was presented to Intel’s executive team and integrated into product strategy.
Developing a 3 year business plan
Zava had achieved tremendous growth in their first few years as a start-up, but were unclear on what their future direction should be. We ran a Strategy Studio with their leadership team which produced a 3 year growth plan and, more importantly, a feel for their customers world.
Zava’s mission is to be the first true ’online doctor’. The business had achieved fast growth selling prescription medicines, but the market has been rapidly commoditising. Management believed that to sustain high growth the business needed to enter new markets.
We ran a Strategy Studio with the executive team, including medical, financial and marketing specialists. The Studio provided a first hand experience of their customer’s world, including a set of missions which helped participants understand what it is like to be served by an online doctor.
We used these encounters to develop shared insights and ideas about what the company should focus on next.
By the end of the process the management team had a 3 year plan. But more importantly they had come to embody the world of their customer. When we interviewed them a year later this intuitive understanding of their customers was continuing to drive their business to new heights.
“I honestly think that countless things have changed because of the work with you…the whole way we think about what we do is different”
Developing the lowest cost per impression campaign in P&G’s history
With potential growth areas identfied, the Duracell team needed penetrating insights to devise a commercially successful campaign to grow sales.
Market analysis had pin-pointed six areas their lives where people care about battery performance. The team now needed to get beyond the numbers and understand the importance of power that can be trusted. They wanted motivating, emotional insights that could inspire a major, integrated campaign.
Two strategy studios, in San Diego and Miami, immersed creatives, strategists, marketers and executives in the worlds of their consumers across these 6 areas. During the San Diego studio we camped as a team with outdoor enthusiasts. In Miami, we fought it out with video gamers and exposed ourselves to the world of hearing loss.
Marketing campaigns can be slow to develop and launch, but the studio immersed the team responsible for setting strategy and guiding execution in the same experiences. They worked together on insights and briefs and left the field aligned and energised. The first spot in the campaign went live within three months and broke engagement records.
“Experiencing the Stripe Partners approach has made me re-think the way I run my brand”