Snippets from the field
Swimming in Walden Pond, Massachusetts
Exploring ancient city of Hoi An, Vietnam
Puebla and two active volcanoes, Mexico
Shopping in Mexico City
Sunsets in Jakarta
Banking in Chiang Mai, Thailand
Feeding elephants in Mae Taeng District, Thailand
Hiking in LA
The new infamous Munch museum in Oslo
When in Norway do as the Norwegians do
Fielding in San Francisco
A classic West Coast breakfast by the ocean
From the Hong Kong-Kowloon ferry, May 2019
Attending the opening of a new WeWork in Shanghai
Commuters on the 12-minute “long” commute between Lund and Malmö
Malmö from above
A trip through Millenium Park, Chicago
Chicago Cubs play their local rivals Milwuakee Brewers at Wrigley Field
Exploring Old Town on foot, Chicago
An incredible sunset from the rooftop bar of the National Gallery Singapore
Exploring suburban mobility in Ahmedabad, India
Understanding car culture in India
Understanding ethical butchery in Portland, OR
Exploring new ways of shopping in Sacramento, CA
On the trail of a prescription to understand the changing distribution of healthcare, San Francisco, March 2016
Testing out wearables on the track to understand their utility, Portland, May 2016
Decoding luxury and consumption in an evolving market, Chengdu, China May 2016
Exploring the world of Chinese beauty and femininity, Chengdu, China, May 2016
Writing up fieldnotes – San Francisco, March 2016
Our AirBnB studio: basecamp during fieldwork – Sacramento, April 2016
Camping with expert outdoorsmen to develop a marketing strategy, California, November 2014
Attending the DYBKR device free dance party to understand going ‘off grid’, San Francisco, April 2015
Following the beauty habits of young women, Shanghai, April 2015
Grasping the art of fishing to develop a marketing strategy, California, November 2014
Embodying sensory deprivation as part of a communications strategy development studio for a brand operating in the healthcare category, Miami, February 2015
Experiencing awkward purchase processes to ground a 3 year business plan for a healthcare startup, London, August 2015
Exploring strategies for social inclusion in the UK’s most deprived areas, Jaywick, June 2015
Setting up the basecamp for our week-long studio exploring the worlds of beauty and femininity in Latin America, Chapultepec y Hidalgo, Mexico City,
August 2015
