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Snippets from the field

Swimming in Walden Pond, Massachusetts

Exploring ancient city of Hoi An, Vietnam

Shopping in Mexico City

Sunsets in Jakarta

Banking in Chiang Mai, Thailand

Feeding elephants in Mae Taeng District, Thailand

Hiking in LA

The new infamous Munch museum in Oslo

When in Norway do as the Norwegians do

Fielding in San Francisco

A classic West Coast breakfast by the ocean

From the Hong Kong-Kowloon ferry, May 2019

Attending the opening of a new WeWork in Shanghai

Exploring the craft of oil digging at a rig in Appalachian Mountains

Commuters on the 12-minute “long” commute between Lund and Malmö 

Malmö from above

A trip through Millenium Park, Chicago

Chicago Cubs play their local rivals Milwuakee Brewers at Wrigley Field

Exploring Old Town on foot, Chicago

A quick pre-fieldwork lunch at a hawker’s market in Singapore

An incredible sunset from the rooftop bar of the National Gallery Singapore

Have you ever tried to order a fresh seafood meal at Hema (Chinese supermarket) without knowing any Chinese? It’s not easy…
Flying west: left-hand side of the plane
Flying west: right-hand side of the plane
Enjoying the dacha life in Ukraine.
Learning about real estate and home buying journeys in Phoenix, AZ.
View from the top of the Eiffel Tower
Streets of Paris after France qualified to the World Cup final
Slide building in Zurich
Enjoying 30 degrees heat from the Studio porch in Atlanta, Georgia.
Exploring shopping in Shanghai
Chilling in Shanghai
Taking a break from fieldwork, Mount Tamalpais, California
Exploring social media in Chicago, Illinois
Exploring AR in Austin, Texas
In suburban Columbus, Ohio
On the heels of Generation Z in Denver
Meeting the inhabitants of Sao Paolo to learn about mobility
Catching a baseball match during research in New York 
Learning about individual style in Shanghai
Exploring Hong Kong’s Peak

Exploring suburban mobility in Ahmedabad, India

Understanding car culture in India

Understanding ethical butchery in Portland, OR

Exploring new ways of shopping in Sacramento, CA

On the trail of a prescription to understand the changing distribution of healthcare, San Francisco, March 2016

Testing out wearables on the track to understand their utility, Portland, May 2016

Decoding luxury and consumption in an evolving market, Chengdu, China May 2016

Exploring the world of Chinese beauty and femininity, Chengdu, China, May 2016

Writing up fieldnotes – San Francisco, March 2016

Our AirBnB studio: basecamp during fieldwork – Sacramento, April 2016

Camping with expert outdoorsmen to develop a marketing strategy,  California, November 2014

Attending the DYBKR device free dance party to understand going ‘off grid’, San Francisco, April 2015

Following the beauty habits of young women, Shanghai, April 2015

Grasping the art of fishing to develop a marketing strategy, California, November 2014

Embodying sensory deprivation as part of a communications strategy development studio for a brand operating in the healthcare category, Miami, February 2015

Experiencing awkward purchase processes to ground a 3 year business plan for a healthcare startup, London, August 2015

Exploring strategies for social inclusion in the UK’s most deprived areas, Jaywick, June 2015

Setting up the basecamp for our week-long studio exploring the worlds of beauty and femininity in Latin America, Chapultepec y Hidalgo, Mexico City,
August 2015