The Weekly Stripe – 28.02.20
With the world gripped by the coronavirus epidemic, we’ve been thinking about virality in the social realm. This week’s links explore how and why ideas go viral, and the power and danger of viral sensations.
How can we know what content will go viral online? Harvard Business Review reports on a recent study that shows the potential of using biometric data to predict viral marketing campaigns.
Dr Robert Shiller’s work on narrative economics argues that viral stories have profoundly shaped the global economy, often in negative ways.
Why did Disney relax its usually militant copyright stance for the viral Baby Yoda meme? Wired explores.
Did you join Tom Cruise, Mark Zuckerberg and millions of others in pouring a bucket of ice over your head in 2014 in support of the ALS Association? The viral campaign funded research that identified a new gene associated with the disease.
Bhaskar Chakravorti commends Facebook on its response to the rapid spread of misinformation about COVID-19.