The Weekly Stripe – 23.04.21
A year ago, our very own Simon Roberts wrote about the 'Age of the Ear'. One year on, what's the story with all things audio?
There’s a new social media app in town, have you *heard* of it? Forgoing video and text in favour of audio-only content – it’s taken the world by storm. But in case you’ve been living under a rock, here’s what happened.
And how did the incumbents respond? By shamelessly stealing the idea, of course. Facebook was the most recent to announce their intention to roll-out a whole range of audio-only features.
Everyone and their mum has a podcast these days. The pandemic has certainly increased their popularity, with Spotify attributing a 24% increase in subscribers to them in 2020. But what does the future hold?
Whatever happened to e-books? Audiobooks. What started out as a niche accessibility product for the visually impaired has gone mainstream. This trend has only accelerated in lockdown.
Humans aren’t the only entities with ‘ears’ in this new age. The first era of voice assistants is drawing to a close as brands develop their own personal assistants. ‘Hey Alexa, you’re going to have some company soon.’