Snippets from the field

In suburban Columbus, Ohio

On the heels of Generation Z in Denver

Meeting the inhabitants of Sao Paolo to learn about mobility

Catching a baseball match during research in New York 

Learning about individual style in Shanghai

Exploring Hong Kong’s Peak

Exploring suburban mobility in Ahmedabad, India

Understanding car culture in India

Understanding ethical butchery in Portland, OR

Exploring new ways of shopping in Sacramento, CA

On the trail of a prescription to understand the changing distribution of healthcare, San Francisco, March 2016

Testing out wearables on the track to understand their utility, Portland, May 2016

Decoding luxury and consumption in an evolving market, Chengdu, China May 2016

Exploring the world of Chinese beauty and femininity, Chengdu, China, May 2016

Writing up fieldnotes – San Francisco, March 2016

Our AirBnB studio: basecamp during fieldwork – Sacramento, April 2016

Camping with expert outdoorsmen to develop a marketing strategy,  California, November 2014

Attending the DYBKR device free dance party to understand going ‘off grid’, San Francisco, April 2015

Following the beauty habits of young women, Shanghai, April 2015

Grasping the art of fishing to develop a marketing strategy, California, November 2014

Embodying sensory deprivation as part of a communications strategy development studio for a brand operating in the healthcare category, Miami, February 2015

Experiencing awkward purchase processes to ground a 3 year business plan for a healthcare startup, London, August 2015

Exploring strategies for social inclusion in the UK’s most deprived areas, Jaywick, June 2015

Setting up the basecamp for our week-long studio exploring the worlds of beauty and femininity in Latin America, Chapultepec y Hidalgo, Mexico City,
August 2015

  • Fieldwork studio base for the weekend
    Fieldwork studio base for the weekend
  • An American house
    An American house.
  • A house from a different era and on the otherhellip
    A house from a different era and on the other side of the country
  • epic2017
  • Welcome inn
    Welcome inn