The Weekly Stripe – 08.02.19
Prompted by the unveiling of the new Slack and Zara logos, this week’s links deal with the highly controversial topic of logo design and brand refresh.
What makes a good logo and why is it so hard to find one nowadays?
Zara, the Spanish fast fashion retailer made sure that everyone was talking about their new logo. Is bad press really better than no press at all?
And is there a way to stay safe from redesign backlash?
And if the graphic designers left you uninspired, you can always try to design a logo by yourself, just follow those 5 simple steps.