Injecting insights or creating meaning?

Injecting insights or creating meaning?

The world of research, innovation and strategy likes to see itself at the cutting edge. We develop methods and frameworks to meet the challenges and changing environments of our clients. Researchers  hunt out new techniques and technologies to enhance their research....

The Subscription Convenience Myth

The Subscription Convenience Myth Subscription retail is sold as something that delivers many benefits. It offers access to products unavailable elsewhere. It saves time and money. It means never running out of life’s necessities or the things that matter most...

The Laggards of Innovation

The Laggards of Innovation: on using old theories to explain new trends   The secret to what makes innovations spread has always been sought after – both within and outside the world of marketing. Some of the ideas behind a product’s success have been around for...

The AI Mirror

As AI powered smart assistants find their way into our lives, we seek reference points to help us deal with their unfamiliar presence. Amazon’s Echo and Google Home are recent inventions but for centuries we have been toying with the idea of artificial bodies...